BIODEGRADE THIS: Twelve Traps in Eco Marketing

If “eco” copy were a sport, half the market would be Olympic-level vague. Here’s your no-drama decoder: the 12 phrases that set off my internal klaxon—plus what acceptable proof looks like. 1) “Biodegradable” Why it’s sus: Unqualified “biodegradable” claims are a legal booby trap. In the U.S., the FTC says you can only use it if the entire item completely breaks down within about one year after customary disposal —which usually means a landfill where that won’t happen. California flat-out bans the term on plastics. ( Federal Trade Commission , Legislative Information California ) Ask for instead: A certified compostable claim tied to a standard (ASTM D6400/D6868 or EN 13432) and the program name (e.g., BPI, OK compost). ( BPIWorld , okcert.tuvaustria.com ) 2) “Degrades in landfill” Why it’s sus: Landfills are anaerobic. If something does break down there, it can generate methane—the climate gremlin. FTC treats broad “degradable in landfill” claims as deceptive unless you p...