THE DUTCH ARE GROWING THE FUTURE: The Plastic Nightmare is Melting
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It was a gray morning in Amsterdam when I realized the Dutch weren’t playing the same game as the rest of us. While the rest of the world was gorging itself on petrochemical packaging like a six-year-old at a birthday party full of gasoline balloons, the Netherlands was busy growing the next generation of eco-weapons — biodegradable tech that eats itself before it ever hits a landfill. Madness? Maybe. Genius? Almost certainly. The High-Tech Hippie Dream: Avantium’s Plastic Revolution First, there’s Avantium , a gang of bio-chemical alchemists who looked the oil industry in the eye and decided: “No more.” These maniacs invented a plant-based plastic — PEF — spun not from the black ooze of dinosaurs past, but from sugar beet leftovers and clever Dutch engineering. It’s stronger than PET, keeps carbonated drinks fizzier, and — here’s the kicker — it breaks down in a compost heap like an old banana peel. The major corporate lizards took notice. Coca-Cola and Carlsberg got on board. Wh...